Best European Marketing Software

39 tools

Marketing software covers email campaigns, website builders, content management, and analytics. Here are the European alternatives to Mailchimp, WordPress.com, and Google Analytics. Reach your audience without feeding theirs. 📣
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Brevo

Brevo

🇫🇷FR

Email marketing, automation and CRM platform with SMS, WhatsApp and transactional messaging, based in Paris.

Email & Automation🏛️ EU-owned
GetResponse

GetResponse

🇵🇱PL

Email marketing and automation platform with landing pages, webinars and course creation tools, based in Gdansk.

Email & Automation🏛️ EU-owned
Omnisend

Omnisend

🇱🇹LT

Email and SMS marketing automation platform built for e-commerce businesses, based in Vilnius, Lithuania.

Email & Automation🏛️ EU-owned
Framer

Framer

🇳🇱NL

No-code website builder with a visual canvas and built-in CMS for marketing sites.

Website & Content
Storyblok

Storyblok

🇦🇹AT

Headless CMS with a visual editor for developers and marketing teams to manage web content.

Website & Content
Contentsquare

Contentsquare

🇫🇷FR

French digital experience analytics platform capturing user behavior with heatmaps, session replays, and journey analysis.

Analytics & Attribution
Supermetrics

Supermetrics

🇫🇮FI

Finnish marketing data pipeline connecting 150+ ad and analytics platforms to spreadsheets, dashboards, and data warehouses.

Analytics & Attribution
Funnel

Funnel

🇸🇪SE

Marketing data platform from Sweden that collects data from 600+ sources for reporting and attribution modeling.

Analytics & Attribution
Snowplow

Snowplow

🇬🇧GB

UK-based behavioral data platform delivering event-level analytics data into the customer's own cloud data warehouse.

Analytics & Attribution
Windsor.ai

Windsor.ai

🇨🇭CH

Swiss multi-touch attribution and data integration platform connecting 325+ marketing sources to BI tools.

Analytics & Attribution
SegmentStream

SegmentStream

🇬🇧GB

UK-based AI marketing measurement platform using machine learning to attribute conversions without relying on cookies.

Analytics & Attribution
Piwik PRO

Piwik PRO

🇵🇱PL

Enterprise analytics suite from Poland combining web analytics, tag management, consent management, and a customer data platform.

Analytics & Attribution🏛️ EU-owned
Umbraco

Umbraco

🇩🇰DK

Open-source CMS on .NET with a managed cloud option for building and managing websites.

Website & Content🏛️ EU-owned
Hygraph

Hygraph

🇩🇪DE

GraphQL-native headless CMS for managing and federating content across multiple data sources.

Website & Content🏛️ EU-owned
Prismic

Prismic

🇫🇷FR

Headless CMS and page builder using reusable content slices for marketing websites.

Website & Content🏛️ EU-owned
Kentico

Kentico

🇨🇿CZ

Digital experience platform combining content management, digital marketing, and e-commerce on .NET.

Website & Content🏛️ EU-owned
Kontent.ai

Kontent.ai

🇨🇿CZ

Cloud-native headless CMS with AI content tools, spun off from Kentico in 2022.

Website & Content🏛️ EU-owned
Jimdo

Jimdo

🇩🇪DE

AI-driven website builder for small businesses with online store and hosting on German servers.

Website & Content🏛️ EU-owned
Magnolia

Magnolia

🇨🇭CH

Enterprise CMS and digital experience platform with visual editing and headless API delivery.

Website & Content🏛️ EU-owned
Ibexa

Ibexa

🇳🇴NO

B2B digital experience platform with CMS, personalization, and e-commerce built on Symfony.

Website & Content🏛️ EU-owned
Landingi

Landingi

🇵🇱PL

Landing page builder with A/B testing, analytics, and lead management for marketing campaigns.

Website & Content🏛️ EU-owned
Webnode

Webnode

🇨🇭CH

Website builder with multilingual support for individuals and small businesses, part of the team.blue group.

Website & Content🏛️ EU-owned
Pimcore

Pimcore

🇦🇹AT

Open-source platform combining product information management, digital asset management, CMS, and e-commerce.

Website & Content🏛️ EU-owned
DatoCMS

DatoCMS

🇮🇹IT

Italian headless CMS with a GraphQL API and built-in image optimization for content websites.

Website & Content🏛️ EU-owned
MailerLite

MailerLite

🇱🇹LT

Email marketing platform with automation, landing pages and a website builder, based in Vilnius, Lithuania.

Email & Automation🏛️ EU-owned
Mailjet

Mailjet

🇫🇷FR

Email marketing and transactional email platform with collaborative editing and developer APIs, part of Sinch (Sweden).

Email & Automation
CleverReach

CleverReach

🇩🇪DE

Email marketing and newsletter platform with GDPR compliance and data hosted in Germany, based in Rastede.

Email & Automation🏛️ EU-owned☁️ EU hosted
Sarbacane

Sarbacane

🇫🇷FR

Email and SMS marketing platform with chat, forms and B2B prospecting tools, based near Lille, France.

Email & Automation🏛️ EU-owned
rapidmail

rapidmail

🇩🇪DE

Newsletter and email marketing tool with GDPR compliance and servers in Germany, based in Freiburg.

Email & Automation🏛️ EU-owned☁️ EU hosted
Dotdigital

Dotdigital

🇬🇧GB

Omnichannel marketing automation platform for email, SMS and social, targeting mid-market and enterprise, based in London.

Email & Automation🏛️ EU-owned
EmailOctopus

EmailOctopus

🇬🇧GB

Low-cost email marketing platform for creators and small businesses, based in London, United Kingdom.

Email & Automation
Spotler

Spotler

🇳🇱NL

European marketing technology platform with email automation, CDP, CRM and transactional email, based in the Netherlands.

Email & Automation🏛️ EU-owned
Plausible Analytics

Plausible Analytics

🇪🇪EE

Privacy-first web analytics tool based in Estonia that tracks website traffic without cookies or consent banners.

Analytics & Attribution🏛️ EU-owned☁️ EU hosted
Simple Analytics

Simple Analytics

🇳🇱NL

Web analytics tool from the Netherlands that tracks visitors without cookies and stores all data on EU servers.

Analytics & Attribution🏛️ EU-owned☁️ EU hosted
etracker

etracker

🇩🇪DE

German web analytics platform with consent-free tracking certified under GDPR and the German TTDSG privacy law.

Analytics & Attribution🏛️ EU-owned☁️ EU hosted
Dreamdata

Dreamdata

🇩🇰DK

B2B revenue attribution platform from Denmark mapping customer journeys from first website visit to closed deal.

Analytics & Attribution
Eulerian

Eulerian

🇫🇷FR

French attribution and analytics platform combining multi-touch attribution, tag management, and a customer data platform.

Analytics & Attribution🏛️ EU-owned☁️ EU hosted
JENTIS

JENTIS

🇦🇹AT

Austrian server-side tracking platform that routes website data through EU servers before forwarding to analytics tools.

Analytics & Attribution☁️ EU hosted
Commanders Act

Commanders Act

🇫🇷FR

French tag management and customer data platform with consent management and campaign analytics for enterprises.

Analytics & Attribution🏛️ EU-owned

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