Best European Marketing Software

39 tools

Marketing software covers email campaigns, website builders, content management, and analytics. Here are the European alternatives to Mailchimp, WordPress.com, and Google Analytics. Reach your audience without feeding theirs. ๐Ÿ“ฃ
Brevo

Brevo

๐Ÿ‡ซ๐Ÿ‡ทFR

Email marketing, automation and CRM platform with SMS, WhatsApp and transactional messaging, based in Paris.

Email & Automation๐Ÿ›๏ธ EU-owned
GetResponse

GetResponse

๐Ÿ‡ต๐Ÿ‡ฑPL

Email marketing and automation platform with landing pages, webinars and course creation tools, based in Gdansk.

Email & Automation๐Ÿ›๏ธ EU-owned
Omnisend

Omnisend

๐Ÿ‡ฑ๐Ÿ‡นLT

Email and SMS marketing automation platform built for e-commerce businesses, based in Vilnius, Lithuania.

Email & Automation๐Ÿ›๏ธ EU-owned
Framer

Framer

๐Ÿ‡ณ๐Ÿ‡ฑNL

No-code website builder with a visual canvas and built-in CMS for marketing sites.

Website & Content
Storyblok

Storyblok

๐Ÿ‡ฆ๐Ÿ‡นAT

Headless CMS with a visual editor for developers and marketing teams to manage web content.

Website & Content
Contentsquare

Contentsquare

๐Ÿ‡ซ๐Ÿ‡ทFR

French digital experience analytics platform capturing user behavior with heatmaps, session replays, and journey analysis.

Analytics & Attribution
Supermetrics

Supermetrics

๐Ÿ‡ซ๐Ÿ‡ฎFI

Finnish marketing data pipeline connecting 150+ ad and analytics platforms to spreadsheets, dashboards, and data warehouses.

Analytics & Attribution
Funnel

Funnel

๐Ÿ‡ธ๐Ÿ‡ชSE

Marketing data platform from Sweden that collects data from 600+ sources for reporting and attribution modeling.

Analytics & Attribution
Snowplow

Snowplow

๐Ÿ‡ฌ๐Ÿ‡งGB

UK-based behavioral data platform delivering event-level analytics data into the customer's own cloud data warehouse.

Analytics & Attribution
Windsor.ai

Windsor.ai

๐Ÿ‡จ๐Ÿ‡ญCH

Swiss multi-touch attribution and data integration platform connecting 325+ marketing sources to BI tools.

Analytics & Attribution
SegmentStream

SegmentStream

๐Ÿ‡ฌ๐Ÿ‡งGB

UK-based AI marketing measurement platform using machine learning to attribute conversions without relying on cookies.

Analytics & Attribution
Piwik PRO

Piwik PRO

๐Ÿ‡ต๐Ÿ‡ฑPL

Enterprise analytics suite from Poland combining web analytics, tag management, consent management, and a customer data platform.

Analytics & Attribution๐Ÿ›๏ธ EU-owned
Umbraco

Umbraco

๐Ÿ‡ฉ๐Ÿ‡ฐDK

Open-source CMS on .NET with a managed cloud option for building and managing websites.

Website & Content๐Ÿ›๏ธ EU-owned
Hygraph

Hygraph

๐Ÿ‡ฉ๐Ÿ‡ชDE

GraphQL-native headless CMS for managing and federating content across multiple data sources.

Website & Content๐Ÿ›๏ธ EU-owned
Prismic

Prismic

๐Ÿ‡ซ๐Ÿ‡ทFR

Headless CMS and page builder using reusable content slices for marketing websites.

Website & Content๐Ÿ›๏ธ EU-owned
Kentico

Kentico

๐Ÿ‡จ๐Ÿ‡ฟCZ

Digital experience platform combining content management, digital marketing, and e-commerce on .NET.

Website & Content๐Ÿ›๏ธ EU-owned
Kontent.ai

Kontent.ai

๐Ÿ‡จ๐Ÿ‡ฟCZ

Cloud-native headless CMS with AI content tools, spun off from Kentico in 2022.

Website & Content๐Ÿ›๏ธ EU-owned
Jimdo

Jimdo

๐Ÿ‡ฉ๐Ÿ‡ชDE

AI-driven website builder for small businesses with online store and hosting on German servers.

Website & Content๐Ÿ›๏ธ EU-owned
Magnolia

Magnolia

๐Ÿ‡จ๐Ÿ‡ญCH

Enterprise CMS and digital experience platform with visual editing and headless API delivery.

Website & Content๐Ÿ›๏ธ EU-owned
Ibexa

Ibexa

๐Ÿ‡ณ๐Ÿ‡ดNO

B2B digital experience platform with CMS, personalization, and e-commerce built on Symfony.

Website & Content๐Ÿ›๏ธ EU-owned
Landingi

Landingi

๐Ÿ‡ต๐Ÿ‡ฑPL

Landing page builder with A/B testing, analytics, and lead management for marketing campaigns.

Website & Content๐Ÿ›๏ธ EU-owned
Webnode

Webnode

๐Ÿ‡จ๐Ÿ‡ญCH

Website builder with multilingual support for individuals and small businesses, part of the team.blue group.

Website & Content๐Ÿ›๏ธ EU-owned
Pimcore

Pimcore

๐Ÿ‡ฆ๐Ÿ‡นAT

Open-source platform combining product information management, digital asset management, CMS, and e-commerce.

Website & Content๐Ÿ›๏ธ EU-owned
DatoCMS

DatoCMS

๐Ÿ‡ฎ๐Ÿ‡นIT

Italian headless CMS with a GraphQL API and built-in image optimization for content websites.

Website & Content๐Ÿ›๏ธ EU-owned
MailerLite

MailerLite

๐Ÿ‡ฑ๐Ÿ‡นLT

Email marketing platform with automation, landing pages and a website builder, based in Vilnius, Lithuania.

Email & Automation๐Ÿ›๏ธ EU-owned
Mailjet

Mailjet

๐Ÿ‡ซ๐Ÿ‡ทFR

Email marketing and transactional email platform with collaborative editing and developer APIs, part of Sinch (Sweden).

Email & Automation
CleverReach

CleverReach

๐Ÿ‡ฉ๐Ÿ‡ชDE

Email marketing and newsletter platform with GDPR compliance and data hosted in Germany, based in Rastede.

Email & Automation๐Ÿ›๏ธ EU-ownedโ˜๏ธ EU hosted
Sarbacane

Sarbacane

๐Ÿ‡ซ๐Ÿ‡ทFR

Email and SMS marketing platform with chat, forms and B2B prospecting tools, based near Lille, France.

Email & Automation๐Ÿ›๏ธ EU-owned
rapidmail

rapidmail

๐Ÿ‡ฉ๐Ÿ‡ชDE

Newsletter and email marketing tool with GDPR compliance and servers in Germany, based in Freiburg.

Email & Automation๐Ÿ›๏ธ EU-ownedโ˜๏ธ EU hosted
Dotdigital

Dotdigital

๐Ÿ‡ฌ๐Ÿ‡งGB

Omnichannel marketing automation platform for email, SMS and social, targeting mid-market and enterprise, based in London.

Email & Automation๐Ÿ›๏ธ EU-owned
EmailOctopus

EmailOctopus

๐Ÿ‡ฌ๐Ÿ‡งGB

Low-cost email marketing platform for creators and small businesses, based in London, United Kingdom.

Email & Automation
Spotler

Spotler

๐Ÿ‡ณ๐Ÿ‡ฑNL

European marketing technology platform with email automation, CDP, CRM and transactional email, based in the Netherlands.

Email & Automation๐Ÿ›๏ธ EU-owned
Plausible Analytics

Plausible Analytics

๐Ÿ‡ช๐Ÿ‡ชEE

Privacy-first web analytics tool based in Estonia that tracks website traffic without cookies or consent banners.

Analytics & Attribution๐Ÿ›๏ธ EU-ownedโ˜๏ธ EU hosted
Simple Analytics

Simple Analytics

๐Ÿ‡ณ๐Ÿ‡ฑNL

Web analytics tool from the Netherlands that tracks visitors without cookies and stores all data on EU servers.

Analytics & Attribution๐Ÿ›๏ธ EU-ownedโ˜๏ธ EU hosted
etracker

etracker

๐Ÿ‡ฉ๐Ÿ‡ชDE

German web analytics platform with consent-free tracking certified under GDPR and the German TTDSG privacy law.

Analytics & Attribution๐Ÿ›๏ธ EU-ownedโ˜๏ธ EU hosted
Dreamdata

Dreamdata

๐Ÿ‡ฉ๐Ÿ‡ฐDK

B2B revenue attribution platform from Denmark mapping customer journeys from first website visit to closed deal.

Analytics & Attribution
Eulerian

Eulerian

๐Ÿ‡ซ๐Ÿ‡ทFR

French attribution and analytics platform combining multi-touch attribution, tag management, and a customer data platform.

Analytics & Attribution๐Ÿ›๏ธ EU-ownedโ˜๏ธ EU hosted
JENTIS

JENTIS

๐Ÿ‡ฆ๐Ÿ‡นAT

Austrian server-side tracking platform that routes website data through EU servers before forwarding to analytics tools.

Analytics & Attributionโ˜๏ธ EU hosted
Commanders Act

Commanders Act

๐Ÿ‡ซ๐Ÿ‡ทFR

French tag management and customer data platform with consent management and campaign analytics for enterprises.

Analytics & Attribution๐Ÿ›๏ธ EU-owned

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