Plausible Analytics
Privacy-first web analytics tool based in Estonia that tracks website traffic without cookies or consent banners.
📍 Estonia 🇪🇪, Tartu
Product overview
Plausible Analytics is a privacy-first web analytics tool built in Tartu, Estonia, used by over 500,000 websites, including the Scottish Government and Steve Jobs Archive. It tracks visitors, page views, referral sources, and conversion goals without using cookies or collecting personal data, which means no consent banner is required under GDPR. The tracking script weighs under 1KB, making it one of the lightest alternatives to Google Analytics. Plausible is fully open source (AGPL v3), bootstrapped with no outside investors, and all data is processed exclusively on EU-owned servers in the European Union. The company was founded in 2018 and reports around $3 million in annual recurring revenue, growing at roughly 94% year over year. It offers a self-hosted Community Edition for free and a managed cloud service starting at $9 per month. KEY FEATURES: - Cookieless tracking compliant with GDPR, CCPA, and PECR without consent banners - Lightweight script under 1KB for minimal impact on page load speed - Conversion goals, custom events, and UTM campaign tracking - Google Search Console integration and revenue tracking for e-commerce - Open-source codebase with full data export via API
Sovereignty
Company overview
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