Framer

Product overview

Framer is a no-code website builder based in Amsterdam that lets designers and marketing teams create, edit, and publish websites directly from a visual canvas. The interface works similarly to design tools like Figma: users place elements, adjust layouts, and add animations without writing code, then publish with one click. The product includes a built-in CMS for managing blog posts, team pages, and other structured content, along with SEO tools, form handling, localization, and analytics. On-page editing, launched in 2025, allows non-designers to update content directly on the live site. Framer was founded in 2014 by Koen Bok and Jorn van Dijk, initially as a prototyping tool, before pivoting to website building. The company raised $100M in a Series D round in August 2025 at a $2B valuation, led by Meritech and Atomico. It employs around 130 people across Amsterdam, San Francisco, New York, and Barcelona. Framer is used by companies such as Scale AI, Perplexity, and Miro, and reports roughly 500,000 monthly active users. The platform targets marketing websites, brand sites, and portfolios rather than complex web applications. KEY FEATURES: - Visual drag-and-drop canvas with responsive layout controls - Built-in CMS with collections for structured content - On-page editing for direct content updates on live sites - Animations, interactions, and scroll effects without code - AI-assisted design and localization for multi-language sites

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