Snowplow

Product overview

Snowplow is a behavioral data platform headquartered in London, United Kingdom, founded in 2012. Unlike traditional analytics tools that process data in their own cloud, Snowplow collects, validates, enriches, and delivers event-level behavioral data directly into the customer's own data warehouse or lake (Snowflake, Databricks, BigQuery, Redshift). This architecture means companies own their raw data and can use it for customer journey analytics, marketing attribution, product analytics, or machine learning models. Snowplow provides over 16 tracking SDKs (web, mobile, server-side) and supports custom event schemas validated in real time. Because data stays in the customer's cloud, organizations with strict data residency requirements can choose EU regions. Customers include HelloFresh, Auto Trader, Burberry, and DPG Media. The company has raised $60 million and employs around 163 people. Snowplow offers an open-source Community Edition for self-hosting (free for non-production use) and a managed BDP Cloud platform with pricing available on request through sales. KEY FEATURES: - Event-level behavioral data delivered to the customer's own cloud data warehouse - Real-time data validation and enrichment with custom event schemas - 16+ tracking SDKs for web, mobile, and server-side collection - Full data ownership with deployment in any cloud region including EU - Integrations with Snowflake, Databricks, BigQuery, Redshift, and Kafka

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