Windsor.ai

Swiss multi-touch attribution and data integration platform connecting 325+ marketing sources to BI tools.

📍 Switzerland 🇨🇭, Baar

Product overview

Windsor.ai is a multi-touch attribution and data integration platform based in Switzerland, founded in 2017. It connects over 325 marketing data sources to BI tools and data warehouses, and applies attribution models (linear, time decay, position-based, Markov chain) to calculate the contribution of each marketing channel to conversions and revenue. Users can visualize attributed ROI in Looker Studio, Power BI, Google Sheets, Tableau, or export to BigQuery and Snowflake. The platform also includes a budget optimizer that recommends how to reallocate spending across channels. In 2025, Windsor.ai was acquired by team.blue, a Belgium-based digital services group serving 3.3 million customers across 22 European markets. The company reports over 5,000 customers in 120 countries. A permanent free plan allows one data source and one user. Paid plans start at $19 per month (annual billing), with attribution-specific models available at higher tiers. A 30-day free trial is available for expanded features. KEY FEATURES: - Multi-touch attribution using linear, time decay, position-based, and Markov chain models - 325+ marketing data source connectors for ETL and reporting - Budget optimization recommendations across marketing channels - Destinations include Looker Studio, Power BI, Tableau, BigQuery, and Snowflake - Free plan and 30-day free trial available