Dotdigital

Omnichannel marketing automation platform for email, SMS and social, targeting mid-market and enterprise, based in London.

📍 United Kingdom 🇬🇧, London

🏛️ Majority EU-owned

Email & Automation

Visit website →Pricing

Product overview

Dotdigital is an omnichannel marketing automation platform headquartered in London, United Kingdom, listed on the London Stock Exchange (AIM). It covers email marketing, SMS, social media, web push notifications and transactional messaging. The platform is used by more than 80,000 marketers in over 150 countries, with notable clients including British Airways, Tottenham Hotspur and Macmillan Cancer Support. Dotdigital targets mid-market and enterprise companies, particularly in e-commerce, retail, education and non-profit sectors. It integrates with Shopify, Magento, Salesforce and Microsoft Dynamics. Founded in 1999 (originally as Ellipsis Media, later dotmailer), the company rebranded to Dotdigital in 2019 as it expanded beyond email into cross-channel marketing. It employs over 400 people across offices in London, Manchester, New York, Melbourne and other locations. Pricing is not publicly listed and requires contacting sales, with plans reported to start around 150 dollars per month. Dotdigital also appears in the SMS marketing and marketing automation subcategories of this directory. KEY FEATURES: - Drag-and-drop email builder with responsive templates - Cross-channel automation programs (email, SMS, social, push) - Deep integrations with Shopify, Magento, Salesforce, Microsoft Dynamics - AI-powered send time optimization and product recommendations - Segmentation based on purchase behavior, demographics and engagement