Magnolia

Product overview

Magnolia is an enterprise content management system and digital experience platform based in Basel, Switzerland. The product supports both traditional web publishing (with a visual page editor) and headless content delivery through APIs, letting organizations serve the same content to websites, mobile apps, and other channels. Magnolia is Java-based and is used primarily by large organizations that need multi-site, multi-language, and multi-brand content management. The platform includes built-in personalization, content workflows, and an integration hub that connects to e-commerce engines, CRMs, DAMs, and marketing automation tools. Founded in 1997 by Boris Kraft and Pascal Mangold, Magnolia has over 450 enterprise customers across more than 100 countries, including Sainsbury's, Sanofi, and Atlassian. In 2022, the company was acquired by GENUI, a Hamburg-based private equity firm. A free Community Edition is available under an open-source license for smaller projects. Commercial pricing starts with DX Core (self-hosted) and DX Cloud (managed SaaS), both requiring a sales consultation. The company employs around 216 people and operates a certified partner network of over 200 agencies worldwide. KEY FEATURES: - Visual page editor combined with headless API delivery for hybrid publishing - Built-in content personalization and targeting - Integration hub connecting CRM, e-commerce, and marketing platforms - Multi-site and multi-language management from a single instance - Open-source Community Edition alongside commercial DX editions

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