etracker

Product overview

etracker is a web analytics platform based in Hamburg, Germany, that has offered GDPR-compliant tracking since its founding in 2000. Its main selling point is cookieless, consent-free session tracking that complies with both the GDPR and Germany's TTDSG telecom privacy law, certified by ePrivacy. This means site owners can collect analytics data without showing a consent banner, which typically recovers 20 to 40 percent of visitor data otherwise lost to consent rejection. The platform covers web analytics, app analytics, e-commerce reporting, and UX analysis features like scroll maps and form tracking. It also includes campaign tracking with conversion data that syncs back to Google Ads, Meta, Microsoft, and TikTok ad platforms. etracker stores all data on its own servers housed at IPHH Internet Port Hamburg, a German-owned, ISO 27001-certified data center, with no third-party access to the infrastructure. The company serves around 110,000 customers, primarily in the DACH region (Germany, Austria, Switzerland). Pricing starts at 10.80 euros per month for a basic plan, with a 30-day free trial available. The company is privately held by its founder, Christian Bennefeld, and has roughly 50 employees. KEY FEATURES: - Consent-free, cookieless tracking certified by ePrivacy under GDPR and TTDSG - E-commerce analytics with product performance and shopping funnel reports - Conversion sync to Google Ads, Meta, Microsoft, and TikTok ad platforms - UX analytics including scroll maps, click maps, and form analysis - Data stored on own servers in Hamburg with no third-party access

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