Dreamdata

B2B revenue attribution platform from Denmark mapping customer journeys from first website visit to closed deal.

📍 Denmark 🇩🇰, Copenhagen

Product overview

Dreamdata is a B2B attribution platform based in Copenhagen, Denmark, that maps the full customer journey from first anonymous website visit to closed revenue. It connects data from CRM systems (Salesforce, HubSpot), ad platforms, website tracking, and marketing automation tools to build a unified timeline of every account's interactions. Marketers use it to see which channels, campaigns, and content drive pipeline and revenue, using multi-touch attribution models including AI-based and custom configurations. The platform also activates this data by syncing audiences and conversions back to ad platforms like Google and LinkedIn for better targeting. Dreamdata raised a $55 million Series B in 2025 led by PeakSpan Capital and has grown to roughly 166 employees. The company was founded in 2018 and serves B2B SaaS and technology companies. A permanent free plan includes B2B web analytics, company identification, and engagement scoring. Paid plans with full attribution and activation features use custom pricing. KEY FEATURES: - Multi-touch attribution for B2B with models including AI-based, linear, and custom - Unified customer journey mapping across CRM, ads, web, and email touchpoints - Audience building and conversion syncing to Google Ads, LinkedIn, and Meta - AI intent signals with notifications delivered via Slack or Teams - Permanent free plan with B2B web analytics and company identification