Supermetrics
Finnish marketing data pipeline connecting 150+ ad and analytics platforms to spreadsheets, dashboards, and data warehouses.
📍 Finland 🇫🇮, Helsinki
Product overview
Supermetrics is a marketing data pipeline tool based in Helsinki, Finland, founded in 2013. It connects over 150 marketing and sales data sources (Google Ads, Meta Ads, LinkedIn, HubSpot, Shopify, and others) and delivers the data to reporting and storage destinations: Google Sheets, Looker Studio, Excel, Power BI, BigQuery, Snowflake, and Redshift. The product automates the repetitive work of pulling campaign performance data from multiple platforms into a single view, which is its core use case. Supermetrics serves over 200,000 organizations in 120 countries and claims to process roughly 15% of global advertising spend. In June 2025, the company acquired Relay42, a real-time customer data platform, to add data activation capabilities. Revenue reached approximately $89.5 million in 2024, and the company has around 360 employees across Helsinki, Vilnius, Dublin, and Budapest. Pricing is per destination, starting at 29 euros per month (annual billing) for the Starter plan. A 14-day free trial with full access is available. KEY FEATURES: - 150+ connectors to marketing, ad, and sales data sources - Automated data delivery to Google Sheets, Looker Studio, Power BI, and data warehouses - Data blending and transformation without code - Per-destination pricing starting at 29 euros per month - 14-day free trial with full feature access
Sovereignty
Company overview
More European alternatives
See all →
Matillion
Cloud ELT platform for building data pipelines on Snowflake, BigQuery, Redshift, and Databricks.
Contentsquare
French digital experience analytics platform capturing user behavior with heatmaps, session replays, and journey analysis.
Funnel
Marketing data platform from Sweden that collects data from 600+ sources for reporting and attribution modeling.