Kentico

Product overview

Xperience by Kentico is a digital experience platform built on .NET that combines content management, digital marketing tools, and e-commerce in a single product. Marketing teams use it to build and manage websites, create landing pages, run email campaigns, set up A/B tests, and personalize content based on visitor behavior. The platform supports both traditional and headless content delivery, with a visual page builder for marketers and APIs for developers building custom front ends. Kentico was founded in 2004 in Brno, Czech Republic, by Petr Palas and remains bootstrapped with no external venture capital. In 2022, the headless CMS business unit was spun off as Kontent.ai (a separate company), while Kentico continued developing the Xperience platform. The product is available as a SaaS offering or as a self-managed installation, licensed by channel (web, email, headless). Kentico serves mid-market and enterprise clients across Europe and North America through a global network of certified implementation partners. The platform is particularly suited to organizations that want CMS, marketing automation, and e-commerce in one system rather than assembling separate tools. KEY FEATURES: - Visual page builder with drag-and-drop components for marketers - Built-in email marketing, A/B testing, and content personalization - Hybrid architecture supporting both traditional and headless content delivery - E-commerce module for product catalogs, checkout, and order management - Available as SaaS or self-managed with single-tenant architecture

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