Funnel

Marketing data platform from Sweden that collects data from 600+ sources for reporting and attribution modeling.

📍 Sweden 🇸🇪, Stockholm

Analytics & Attribution Warehousing (ETL)

Product overview

Funnel is a marketing intelligence platform based in Stockholm, Sweden, that automates the collection, normalization, and reporting of marketing data from over 600 sources. Marketers and analysts use it to pull data from ad platforms (Google Ads, Meta, LinkedIn, TikTok), analytics tools, CRM systems, and e-commerce platforms into a single hub, then export it to dashboards (Looker Studio, Tableau, Power BI) or data warehouses (BigQuery, Snowflake). Funnel handles currency conversion, naming standardization, and data blending without code. In June 2024, Funnel acquired Adtriba, a German marketing measurement company, and integrated its capabilities as Funnel Measurement, adding marketing mix modeling (MMM), multi-touch attribution, and incrementality testing to the platform. The company was founded in 2014, has over 300 employees, and serves more than 2,000 customers in 60 countries, including Samsung, Havas Media, and Adidas. Annual revenue exceeds $50 million. Pricing is usage-based and requires a sales conversation, with the Starter plan reported at approximately $400 per month by third-party sources. KEY FEATURES: - Automated data collection and normalization from 600+ marketing sources - Marketing mix modeling, multi-touch attribution, and incrementality testing (via Adtriba) - No-code data transformation and blending across all marketing channels - Export to Looker Studio, Tableau, Power BI, BigQuery, and Snowflake - Conversion syncing to Meta and Google Ads via server-side APIs