Commanders Act

Product overview

Commanders Act is a marketing data platform based in Paris, France, founded in 2010 under the name TagCommander. The product combines enterprise tag management (server-side and client-side), consent management, a customer data platform (CDP), and campaign analytics. Its tag manager was ranked among the top three enterprise tag management systems by Gartner. In October 2023, Commanders Act acquired Adloop, a French media analytics tool, adding campaign attribution and media optimization to the platform. The CDP module handles real-time customer profiling, identity resolution, and audience segmentation, with activation to ad platforms and CRM systems. Clients include Decathlon, Air France, Europcar, and Danone, primarily large European enterprises. The company has around 500 customers across Europe, with offices in France, Germany, Italy, and Spain, and roughly 70 employees. Pricing is custom and quote-based, and there is no public pricing page or free trial. Commanders Act is backed by XAnge, Hi Inov, Bpifrance, and Siparex, with approximately $10 million raised. It positions itself as the only fully European enterprise tag management solution. KEY FEATURES: - Enterprise tag management (server-side and client-side) ranked top 3 by Gartner - Consent management platform for GDPR compliance - Customer data platform with real-time profiling and audience activation - Campaign analytics and media optimization (via Adloop acquisition) - 500+ enterprise customers across Europe

Sovereignty