Simple Analytics

Product overview

Simple Analytics is a privacy-focused web analytics tool based in Amsterdam, Netherlands, that collects website traffic data without cookies, fingerprinting, or personal identifiers. Visitors are never tracked across sessions, which eliminates the need for cookie banners under GDPR. The product provides a single-page dashboard showing page views, unique visitors, referral sources, top pages, device types, and geographic data. It also supports custom event tracking, goal conversions, and automated email reports. The company was founded in 2018 by Adriaan van Rossum and is fully bootstrapped with no outside investors. All data is stored in the Netherlands on servers operated by Leaseweb, a Dutch hosting company, and never leaves the EU. Simple Analytics has around 1,100 customers and publishes its revenue figures on a public dashboard. A permanent free plan is available with unlimited page views and 30-day data retention. Paid plans start at $15 per month and add features like longer data history, more team members, and additional websites. A 14-day free trial with full access is also available. KEY FEATURES: - Cookieless, fingerprint-free analytics requiring no GDPR consent banners - Data stored exclusively in the Netherlands on EU-owned servers (Leaseweb) - Automated event collection for downloads, outbound links, and email clicks - Google Search Console integration for search keyword data - Public revenue dashboard and open API for data export

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