European Alternatives to HubSpot CRM
HubSpot is the go-to all-in-one platform for CRM, marketing automation, sales, and customer service. It's free to start, scales with your team, and integrates with everything. But HubSpot is a US company, your data lives on US infrastructure, and it falls under the Cloud Act. For teams that want the same breadth of features under EU jurisdiction, with GDPR as a design principle rather than a compliance checkbox, several European platforms offer a compelling alternative.
Best European CRM and marketing alternatives to HubSpot for growing teams
Brevo (formerly Sendinblue), headquartered in Paris, offers CRM, email marketing, and automation in a single platform built for European businesses. Spotler provides a modular CRM and marketing suite from the Netherlands. For teams focused on sales CRM, noCRM.io from France and Teamleader from Belgium deliver streamlined pipelines with EU hosting.
Sage CRM
CRM from the British enterprise software group Sage, with sales, marketing, and service modules.
Sellsy
French all-in-one platform combining CRM, invoicing, and accounting for small and medium businesses.
Odoo
Open-source ERP suite with a CRM module for lead, pipeline, and deal management.
Attio
London-based CRM with a flexible data model and AI features, used by B2B startups and VCs.
Folk
Paris-based CRM with a spreadsheet-like interface for managing contacts across sales, recruiting, and partnerships.
Salesflare
Belgian CRM that auto-fills contact data from email, calendar, and social profiles for B2B teams.
Teamleader
Belgian all-in-one tool combining CRM, invoicing, and project management for European SMEs.
Efficy
European CRM platform for mid-size and large companies, covering sales, marketing, and customer service.
Capsule
CRM for small businesses handling contacts, sales pipelines, and task management, built in Manchester, UK.
SuperOffice
Scandinavian CRM for B2B sales, marketing, and customer service teams in mid-size companies.
Lime CRM
Swedish CRM with industry-specific configurations for sales, marketing, and customer service teams.
Axonaut
French CRM for small businesses covering sales follow-up, quoting, invoicing, and basic expense tracking.
Teamgate
Lithuanian sales CRM for SMBs with lead scoring, pipeline management, and built-in prospecting tools.
noCRM.io
French lead management tool for salespeople who need action-based prospect tracking, not a full CRM.
Spotler
European marketing technology platform with email automation, CDP, CRM and transactional email, based in the Netherlands.
Livespace
Polish B2B CRM for teams that want structured sales processes, activity tracking, and pipeline reviews.
Upsales
Swedish sales CRM suite combining pipeline management with prospecting and revenue analytics.
