Capsule

Product overview

Capsule is a CRM built by Zestia Ltd in Manchester, UK, for small businesses, freelancers, and growing teams that want contact and deal management without enterprise complexity. It handles contact storage with full communication history, a visual sales pipeline with drag-and-drop stages, and task management through repeatable workflow templates called "Tracks." The product integrates with over 70 tools, including Gmail, Outlook, Xero, QuickBooks, Mailchimp, and over 1,000 more via Zapier. Capsule also owns Transpond, an email marketing tool that connects natively to the CRM. The company was founded in 2009 and serves over 10,000 businesses in more than 170 countries with a team of around 27 people. Capsule is privately held and largely bootstrapped, with a small seed round raised in 2020. A free plan supports up to 2 users and 250 contacts permanently. Paid plans start at $18 per user per month (billed annually) for the Starter tier, scaling through Growth ($36), Advanced ($54), and Ultimate ($72). All paid plans include a 14-day free trial with no credit card required. Recent updates in November 2025 added workflow automation features and new integrations. KEY FEATURES: - Visual sales pipeline with customizable drag-and-drop stages - Repeatable workflow templates ("Tracks") for onboarding and lead qualification - Two-way email integration with Gmail and Outlook - Free plan for up to 2 users and 250 contacts - Over 70 native integrations plus 1,000+ via Zapier

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