Efficy
European CRM platform for mid-size and large companies, covering sales, marketing, and customer service.
📍 Belgium 🇧🇪, Brussels
Product overview
Efficy is a CRM platform headquartered in Brussels, Belgium, targeting mid-size and large organizations across Europe. It covers sales pipeline management, marketing automation, customer service, and document management in a single system. The product is highly configurable and available in 23 languages, which has made it a fit for multinational deployments. Efficy serves industries including banking (Belfius, BNP Paribas), insurance, public sector, retail (La Redoute), and tourism (Geneva Tourism, Kinepolis). The company claims over 13,500 customers and 330,000 users across 33 countries. Efficy was founded in 2005 and has grown through a series of European acquisitions, including Ines CRM, E-Deal, webCRM, APSIS, and SumaCRM, giving it presence in 13 European countries. The company employs around 500 people. Ownership is split between Apax Partners (French private equity), Fortino Capital (Belgian private equity), and the founding team. Pricing starts at €25 per user per month for the Starter plan (minimum 2 users), with higher tiers for SMB and enterprise needs. Demos are available on request, though no self-service free trial is listed. KEY FEATURES: - 360-degree customer view with centralized contact and company management - Sales pipeline and opportunity tracking with reporting dashboards - Marketing automation including email campaigns and lead nurturing - Configurable for industry-specific workflows and multilingual deployments - Document management and project tracking within the CRM
