European Alternatives to Shopify
Shopify is one of the world's most popular e-commerce platforms, powering millions of online stores from small DTC brands to large retailers. It offers an intuitive store builder, integrated payments and a large app ecosystem. For European merchants looking for e-commerce platforms with native GDPR compliance, local payment methods, stronger storefront customization and European infrastructure, several EU-built platforms offer powerful capabilities for B2C and B2B commerce.
Best European alternatives to Shopify for online stores, B2B commerce and headless e-commerce
Shopware is a leading European e-commerce platform built in Germany, with an API-first architecture and strong B2B features. PrestaShop is a widely adopted open-source solution with a large community, particularly popular in France and Southern Europe. commercetools provides a composable, cloud-native platform for headless commerce at scale. Medusa and Saleor are modern open-source headless frameworks for developer-first teams. Spryker focuses on complex B2B and enterprise scenarios. For smaller merchants, WiziShop and Sellfy offer straightforward tools to launch an online store quickly.
Shopware
Open-source e-commerce platform from Germany powering 100,000 merchants with headless and SaaS options.
PrestaShop
Open-source e-commerce platform powering 250,000 stores worldwide, recently acquired by Polish group Cyber_Pixel.
commercetools
Cloud-native headless commerce platform built on MACH principles for enterprise B2B and B2C.
Medusa
Open-source headless commerce platform in Node.js with 23,000+ GitHub stars, from Copenhagen.
Saleor
Open-source headless e-commerce platform built on Python and GraphQL, backed by Zalando and Target Global.
Spryker
Composable commerce platform for enterprise B2B, marketplace, and unified commerce use cases.
Centra
Headless e-commerce platform from Stockholm built specifically for global fashion and lifestyle brands.
PlentyONE
Cloud-based multichannel e-commerce ERP and online shop platform connecting 150+ marketplaces from Germany.
WiziShop
AI-powered SaaS e-commerce platform from France with 400+ built-in features and EU-hosted infrastructure.
ePages
White-label cloud e-commerce platform from Hamburg powering 140,000 shops through hosting and telecom partners.
OXID eShop
Modular open-source e-commerce platform for B2B and B2C in the DACH market, backed by German investors.
Gambio
All-in-one e-commerce shop system from Germany for SMBs with a focus on German legal compliance.
Shoper
Poland's leading SaaS e-commerce platform, publicly listed on the Warsaw Stock Exchange since 2021.
Shoptet
Leading SaaS e-commerce platform in the Czech Republic, powering nearly half of all Czech online stores.
Sellfy
All-in-one e-commerce platform from Latvia for creators selling digital products, physical goods, and subscriptions.
