commercetools

Cloud-native headless commerce platform built on MACH principles for enterprise B2B and B2C.

📍 Germany 🇩🇪, Munich

Product overview

commercetools is a cloud-native, headless commerce platform that pioneered the composable commerce category. Founded in 2006 in Munich by Dirk Hoerig (who coined the term "headless commerce") and Denis Werner, it provides API services for building custom e-commerce experiences across web, mobile, IoT, voice assistants, and social channels. The platform follows MACH principles (Microservices, API-first, Cloud-native, Headless) and offers a Merchant Center for managing products, orders, customers, and pricing. It serves B2B, B2C, and D2C enterprise clients across retail, automotive, telecom, fashion, grocery, and healthcare. commercetools employs 500 to 1,000 people across Munich, Berlin, Amsterdam, London, and Durham (NC). The company raised USD 305 million including a Series C at a USD 1.9 billion valuation in 2021. Key investors include Insight Partners, REWE Group (German), Eurazeo (French), and Reimann Investors (German). Notable clients include Audi, Volkswagen Group (Porsche, Bentley), Sephora, Danone, and Bang & Olufsen. commercetools is recognized as a Leader in the Gartner Magic Quadrant for Digital Commerce. KEY FEATURES: - MACH-based composable architecture with microservices and GraphQL/REST APIs - Merchant Center for centralized product, order, and pricing management - Multi-channel commerce across web, mobile, IoT, voice, and social - B2B and B2C capabilities in a single platform - 60-day free trial with full functionality