Shopware

Open-source e-commerce platform from Germany powering 100,000 merchants with headless and SaaS options.

📍 Germany 🇩🇪, Schoppingen

Product overview

Shopware is a German open-source e-commerce platform headquartered in Schoppingen, powering approximately 100,000 merchants who generate a combined EUR 12 billion in annual revenue. Founded in 2000 by Stefan and Sebastian Hamann, it holds roughly 28% market share among Germany's top 1,000 online stores. Shopware 6 features a headless, API-first backend, a Vue.js admin panel, and a Twig/Bootstrap storefront. The platform offers SaaS, PaaS, and self-hosted deployment. Core tools include a drag-and-drop CMS, Flow Builder for no-code workflow automation, Rule Builder for dynamic pricing and shipping logic, multi-language and multi-currency support, and B2B capabilities such as role-based access, quote management, and customer-specific pricing. The extension store hosts 3,000+ plugins. Clients include Haribo, L'Oreal, Philips, Borussia Dortmund, Euronics, and Jagermeister. The company employs around 400 people. In 2022, Shopware received USD 100 million from PayPal Ventures and The Carlyle Group, though founders reportedly retain majority ownership. Shopware has been recognized in the Gartner Magic Quadrant for Digital Commerce. KEY FEATURES: - Headless API-first architecture with SaaS, PaaS, and self-hosted deployment - Drag-and-drop CMS and no-code Flow Builder for workflow automation - Extension marketplace with 3,000+ plugins and integrations - B2B capabilities including quote management and customer-specific pricing - Multi-language, multi-currency, and multichannel selling