European Alternatives to Salesforce CRM
Salesforce is the world's leading CRM platform, used by over 150,000 companies to manage sales pipelines, customer service, marketing automation and commerce. Its ecosystem includes Sales Cloud, Service Cloud, Marketing Cloud and a large AppExchange marketplace. For European businesses looking for CRM solutions with native GDPR compliance, EU data residency and strong local support, several European platforms offer solid capabilities across the full customer lifecycle.
Best European alternatives to Salesforce CRM for enterprise, mid-market and growing teams
SAP Sales Cloud provides deep ERP integration and B2B pipeline management, with a strong footprint in large European enterprises. Efficy covers sales, marketing and customer service on a single platform, with data hosted in the EU. SuperOffice focuses on B2B relationship management across Scandinavia and Northern Europe. Attio brings a modern, flexible CRM designed for fast-moving teams. Folk offers a lightweight, collaborative approach to contact and relationship management. Odoo stands out as an open-source business suite that combines CRM with invoicing, inventory and HR.
Odoo
Open-source ERP suite with a CRM module for lead, pipeline, and deal management.
Sellsy
French all-in-one platform combining CRM, invoicing, and accounting for small and medium businesses.
Sage CRM
CRM from the British enterprise software group Sage, with sales, marketing, and service modules.
SAP Sales Cloud
Enterprise CRM for B2B sales teams with pipeline management, forecasting, and native SAP ERP integration.
Attio
London-based CRM with a flexible data model and AI features, used by B2B startups and VCs.
Efficy
European CRM platform for mid-size and large companies, covering sales, marketing, and customer service.
SuperOffice
Scandinavian CRM for B2B sales, marketing, and customer service teams in mid-size companies.
Lime CRM
Swedish CRM with industry-specific configurations for sales, marketing, and customer service teams.
Folk
Paris-based CRM with a spreadsheet-like interface for managing contacts across sales, recruiting, and partnerships.
Teamleader
Belgian all-in-one tool combining CRM, invoicing, and project management for European SMEs.
Membrain
Swedish sales enablement CRM for complex B2B sales, with guided selling and coaching tools.
Capsule
CRM for small businesses handling contacts, sales pipelines, and task management, built in Manchester, UK.
