Membrain
Swedish sales enablement CRM for complex B2B sales, with guided selling and coaching tools.
📍 Sweden 🇸🇪, Stockholm
Product overview
Membrain is a B2B sales enablement platform based in Stockholm, Sweden, built for companies running complex, consultative sales processes. Unlike general-purpose CRMs, it embeds sales methodology directly into daily workflows: each pipeline stage can include checklists, required actions, tips, and coaching prompts that guide reps through multi-step deals. The product covers four main areas: prospecting, active pipeline management, account growth, and sales coaching (Elevate). Membrain also includes content delivery, ticket management, and workflow automation as optional extensions. The company, legally Upstream Business Solutions AB, was founded in 2012 and has won the Top Sales CRM award three times. It serves clients in over 80 countries and holds SOC2 Type 1 compliance. Membrain can work as a standalone CRM or alongside existing systems like Salesforce. Pricing starts at $49 per user per month for the Prospecting module, with Active Pipeline at $69 and Account Growth at $89. A free version of Active Pipeline is available with limited features. A $5,000 one-time onboarding fee applies per team. The platform stores data on servers in Sweden. KEY FEATURES: - Guided selling with per-stage checklists, required actions, and coaching prompts - Four specialized modules: Prospecting, Active Pipeline, Account Growth, and Elevate (coaching) - Sales process enforcement that embeds methodology into daily rep workflows - Built-in content hub for delivering sales materials at the right pipeline stage - Workflow automation and ticket management as optional extensions
