Mouseflow

Product overview

Mouseflow is a behavior analytics platform based in Copenhagen, Denmark, used by over 190,000 websites worldwide. It focuses on showing how visitors actually use a website through session recordings, heatmaps, and conversion analysis. Product, UX, and marketing teams use it to identify where users drop off and why. The platform records full visitor sessions and offers six types of heatmaps: click, scroll, movement, attention, geo, and live. Its conversion funnel tool tracks page-to-page user flows and pinpoints drop-off stages. Form analytics shows which form fields cause users to abandon submissions. A proprietary Friction Score automatically flags sessions where users experienced difficulties such as rage clicks or JavaScript errors, saving teams from watching hours of recordings manually. Mouseflow is owned by Offspring Capital, a Copenhagen-based private equity fund that acquired the company in 2018. The founders, Lasse Schou Holboll and Allan Thorvaldsen, started the company in 2009. It now has around 60 employees and generates roughly $7.5 million in annual revenue. Customers include Telenor, Continental, and Semrush. A free plan is available with 500 sessions per month, and paid plans start at $25 per month billed annually. KEY FEATURES: - Session replay with automatic friction detection and scoring - Six types of heatmaps including click, scroll, and attention maps - Conversion funnel analysis with drop-off identification - Form analytics showing field-level abandonment rates - On-site feedback surveys for qualitative user input

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