Countly

Product overview

Countly is a product analytics platform based in the United Kingdom, built for tracking user behavior across mobile apps, web applications, desktop software, and IoT devices. It started as the first open-source mobile analytics platform in 2013 and has since expanded to cover the full product analytics stack. The platform tracks custom events, builds conversion funnels, measures retention with cohort analysis, and maps user journeys across sessions. It also includes push notifications, crash analytics, surveys, and A/B testing, making it a broad product engagement tool beyond pure analytics. Countly supports SDKs for iOS, Android, React Native, Flutter, Unity, and C++, which makes it suited to teams building across multiple platforms. A key differentiator is deployment flexibility. Companies can self-host the open-source Community Edition on their own servers, use a private cloud with a choice of region (including Belgium, Germany, France, Switzerland, and the UK), or opt for a dedicated enterprise installation. This appeals to organizations in regulated industries that need full control over their data. Clients include Telenor, Microsoft, and Kaiser Permanente. The company has around 50 employees and reported $3.4 million in revenue in 2024. A free open-source edition is available, and the managed Flex plan is free for up to 1,000 monthly active users. KEY FEATURES: - Cross-platform product analytics for mobile, web, desktop, and IoT - Funnel analysis, retention cohorts, and user journey mapping - Self-hosted, private cloud, and managed deployment options - Push notifications and A/B testing built into the platform - Open-source Community Edition available for free

Sovereignty