Donna

Belgian AI assistant for field sales teams that prepares meetings, takes notes, and updates CRM autonomously.

📍 Belgium 🇧🇪, Ghent

Product overview

Donna is an AI assistant for field sales teams, built in Ghent, Belgium. It works proactively before, during, and after client meetings. Before a meeting, Donna generates a briefing with context about the prospect, recent interactions, and talking points. During meetings (online and in-person), it listens, captures structured notes, and extracts key information. After meetings, it drafts follow-up emails, updates CRM fields automatically, and provides coaching tips from the team's knowledge base. Donna communicates with reps through voice calls, WhatsApp, iMessage, and an in-app interface, acting as a persistent context layer around each salesperson's work. The platform integrates with Salesforce, HubSpot, Microsoft Dynamics 365, SAP, Outlook, and Google Calendar, and is listed on the Salesforce AppExchange and HubSpot Marketplace. It supports over 40 languages. Donna was founded in 2023 and raised $4.8M in a seed round in December 2025. It is ISO 27001 certified and GDPR, CCPA, and SOC 2 compliant. The company claims over 100 client organizations, including ABB, Atlas Copco, DPG Media, Deloitte, and PwC, with a 4.9 out of 5 rating on G2. While Donna does not engage prospects directly, it operates autonomously in managing the preparation and administrative tasks around every sales interaction. KEY FEATURES: - AI-generated meeting briefings with prospect context and talking points - Automated meeting note capture for online and in-person meetings - CRM field updates without manual input - Follow-up email drafting based on meeting content - Multimodal communication via voice, WhatsApp, iMessage, and in-app