TWIPLA

Product overview

TWIPLA (formerly Visitor Analytics) is a website analytics platform based in Berg, Bavaria, Germany. It combines three functions: website traffic statistics, visitor behavior analytics, and on-site communication tools. The platform tracks pageviews, traffic sources, UTM campaigns, devices, and geography, while also offering session recordings, heatmaps, conversion funnels (up to 14 steps), and event tracking. TWIPLA is primarily a web analytics tool, but its behavior analytics features (session replay, heatmaps, funnels, event tracking) overlap substantially with product analytics use cases. Teams use it to understand how visitors navigate websites, where they drop off in conversion flows, and which page elements attract attention. A notable technical choice is the default Maximum Privacy Mode, which operates without cookies, fingerprinting, or IP tracking. Data is stored in ISO 27001-certified data centers in Falkenstein, Germany, run by Hetzner. This makes it one of the few analytics tools that is both EU-hosted on non-US infrastructure and consentless by default. The platform has over 2.5 million installations and is the top-rated analytics app on the Wix marketplace. The company was founded in 2016 and has around 21 employees. Pricing starts with a free plan (400 pageviews per month), with paid plans from $2.99 per month. Enterprise customers include Virgin Atlantic and the Technical University of Munich. KEY FEATURES: - Session recordings and page heatmaps for behavior analysis - Conversion funnels with up to 14-step tracking - Cookieless tracking by default with no consent banner required - EU-hosted on Hetzner infrastructure in Germany - On-site polls and surveys with response analytics

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