Phrase
Localization platform combining translation management, software localization, workflow automation, and AI-powered machine translation.
π Germany π©πͺ, Hamburg
Product overview
Phrase is a localization platform used by businesses to manage translation across websites, apps, marketing content, and multimedia. The platform brings together a translation management system (TMS), software localization tools, machine translation with over 30 engine integrations, workflow automation, and quality analytics in a single environment. It supports over 500 languages and processes more than 2 billion words monthly. Phrase was formed from the merger of two companies: Memsource, founded in 2010 in Prague by David Canek as a cloud-based TMS, and PhraseApp, founded in 2012 in Hamburg as a developer-focused localization tool. The two companies merged in 2021 and unified under the Phrase brand in 2022. Phrase is backed by Carlyle Group, which acquired a majority stake to support product development and global expansion. The company is ISO 27001 certified. Enterprise clients include Uber, AWS, Volkswagen, and Zendesk. Phrase was named a Leader in the Forrester Wave for Translation Management Systems in 2025. The platform offers tiered pricing starting at $27/month for freelancers, with professional plans at $525/month and custom enterprise pricing. Recent additions include Phrase Studio for video localization (dubbing and subtitling) and Phrase Custom AI for training machine translation engines on a company's own content. KEY FEATURES: - Translation management system with integrated CAT tools and project management - Software localization for mobile apps, websites, and games via repository integration - AI-powered machine translation with 30+ engine integrations and custom model training - No-code workflow automation (Phrase Orchestrator) for localization processes - Video localization with AI dubbing and subtitling (Phrase Studio)