Paddle

Merchant-of-record platform handling subscription billing, tax compliance, and payments for software companies.

📍 United Kingdom 🇬🇧, London

Product overview

Paddle is a merchant-of-record platform based in London, used primarily by SaaS companies selling digital products internationally. As the legal seller of record, Paddle takes on responsibility for payment processing, sales tax collection, and remittance in over 200 countries, so its customers do not need to register for tax in each jurisdiction. The platform handles recurring billing, subscription lifecycle management (upgrades, downgrades, pausing), one-time charges, and B2B invoicing. Paddle also includes a churn-reduction module called Retain and a free analytics product called ProfitWell Metrics. The company was founded in 2012, employs around 360 people, and reported revenue of approximately $91 million in 2024. It raised $318 million in debt financing in July 2025. Paddle charges 5% plus $0.50 per transaction with no monthly platform fee, making it transaction-based rather than subscription-priced. Customers include Framer, Matomo, and MacPaw. KEY FEATURES: - Merchant-of-record model covering global tax compliance, fraud protection, and chargeback handling - Subscription billing with plan management, prorations, and payment retries - Localized checkout supporting 29+ currencies and 17+ languages - Developer APIs and SDKs for Python, Go, PHP, and Node.js - Free subscription analytics dashboard (ProfitWell Metrics)