Noora

Feedback boards with voting, automatic public roadmaps, and changelogs for SaaS and small product teams.

📍 Sweden 🇸🇪, Uppsala

🏛️ Majority EU-owned

Feedback & Roadmaps

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Product overview

Noora is a feedback and roadmap tool based in Uppsala, Sweden, built for SaaS companies and small product teams. It provides feedback boards with voting, automatic public roadmaps, and a changelog. Teams use it to collect feature ideas from customers, show what is planned, and announce what shipped. The feedback board lets users submit ideas and vote. Product managers can merge similar posts, add internal notes, and tag items. The public roadmap generates automatically from the statuses assigned to feedback items (under consideration, planned, shipped). The changelog supports rich text editing with embeds for YouTube and Loom videos. Noora can be embedded in existing products or used as a standalone portal with a custom domain. Noora AB was founded in 2019 and is a small, privately held Swedish company. The platform reports over 11,000 ideas collected and 53,000 votes across its user base. Customers include The StoryGraph and Encharge. Noora integrates with Intercom (Messenger integration for in-app feedback), Slack, Jira, Segment, and Zapier, and offers a GraphQL API for custom integrations. Noora also qualifies for the changelog subcategory. KEY FEATURES: - Feedback boards with voting, tagging, and duplicate merging - Automatic public roadmap generated from feedback statuses - Changelog with rich text editor and video embeds - Intercom Messenger integration for in-app feedback collection - Integrations with Slack, Jira, Segment, Zapier, and GraphQL API