Kameleoon

Product overview

Kameleoon is a web experimentation and feature management platform headquartered in Paris, serving more than 450 enterprise customers globally. It combines three capabilities in one platform: A/B testing (client-side, server-side, and hybrid), feature flagging for progressive feature delivery, and AI-driven personalization. What distinguishes Kameleoon from other experimentation tools is its infrastructure and AI approach. The platform runs on private data centers rather than public cloud providers like AWS or Azure, which means customer data for EU clients is not subject to the US Cloud Act. On the AI side, the Kameleoon Conversion Score uses machine learning to predict each visitor's likelihood of converting in real time, enabling personalization based on predicted behavior rather than historical segments alone. The company introduced prompt-based experimentation in 2025, letting teams describe a web change in natural language and have the AI configure the experiment. Kameleoon was founded in 2012 by Jean-René Boidron and Jean-Noël Rivasseau. It remains independently owned with French and European investors (Odyssée Venture, SGPA) and has around 200 employees. Revenue reached $22 million in 2024. A Forrester Total Economic Impact study found 291% ROI for Kameleoon customers. The starter plan begins at $495 per month. KEY FEATURES: - Client-side, server-side, and hybrid A/B and multivariate testing - Feature flags with progressive delivery and rollback capabilities - AI-powered visitor conversion scoring for real-time personalization - Private data center hosting (no dependency on US public cloud) - SDKs and APIs for full-stack experimentation across platforms

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