ABsmartly

Product overview

ABsmartly is an A/B testing and experimentation platform registered in Amsterdam, Netherlands. It was built by former Booking.com experimentation engineers who wanted to bring the testing infrastructure found at large tech companies to a broader market. The platform handles high-throughput experimentation for B2C companies and product teams. The core technical differentiator is the Group Sequential Testing engine, which runs experiments 20 to 80 percent faster than traditional fixed-horizon methods by allowing statistically valid early stopping. The platform supports unlimited concurrent experiments, detects interactions between overlapping tests, and reports results with 15 to 30 second latency. It deploys as a private cloud installation inside the customer's own infrastructure, meaning the customer controls where data is hosted. ABsmartly provides SDKs for Java, JavaScript, Python, Ruby, Go, React, Vue, Android, and iOS, along with a browser extension called LaunchPad for visual editing. Product and engineering teams use it for feature flags, multi-variant testing, and server-side experiments. The platform integrates natively with Segment and Amplitude. Founded in 2019 by Jonas Alves, Marcio Martins, and others (all ex-Booking.com), ABsmartly is bootstrapped with no known outside investors. The team has between 11 and 50 employees. Pricing starts at 60,000 euros per year for 50 million events per month. A 60-day proof-of-value trial is available. KEY FEATURES: - Group Sequential Testing for faster, statistically valid experiment completion - Unlimited concurrent experiments with interaction detection - Private cloud deployment in the customer's own infrastructure - SDKs for 10+ programming languages and platforms - Real-time results reporting with 15 to 30 second latency

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