Whatagraph

Product overview

Whatagraph is a marketing analytics and reporting platform registered in Amsterdam, with development offices in Vilnius and Klaipėda, Lithuania. Marketing agencies and in-house marketing teams use it to pull data from advertising, social media, SEO, and analytics platforms, then build branded visual reports and dashboards for clients or internal stakeholders. The platform connects to marketing data sources across essential, advanced, and premium tiers, and includes built-in data transformation tools for cleaning, joining, and recoding data without external ETL. Whatagraph also supports transferring processed data to BigQuery and Looker Studio for teams that need a data warehouse layer. Reports can be scheduled for automatic delivery via email as PDFs, and dashboards can be shared through custom-branded domains. Whatagraph added AI capabilities (Whatagraph IQ) for automated report generation and natural-language data summaries. The platform is specifically designed for marketing reporting rather than general-purpose BI, with features like cross-channel performance overviews, goals tracking, and alerts. Founded in 2015 by Lithuanian founders, the company participated in the Rockstart accelerator and established its legal headquarters in Amsterdam. It serves over 1,000 agencies and brands, with clients including Havas, McCann, and Ticketmaster. Pricing starts with a free plan (5 source credits, unlimited users and reports), with the first paid tier at 199 euros per month (billed annually). KEY FEATURES: - Cross-channel marketing data aggregation and transformation - Branded visual reports with automated email delivery as PDF - Data transfer to BigQuery and Looker Studio - AI-powered report generation and natural-language summaries - Custom report domains with white-label branding

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