Webtrends Optimize

UK-based A/B testing and conversion optimization platform with all features included on every plan.

📍 United Kingdom 🇬🇧, Egham

🏛️ Majority EU-owned

Experimentation & Feature Flags

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Product overview

Webtrends Optimize is a UK-based A/B testing and conversion optimization platform operated by Accelerate Group Ltd from Egham, Surrey. The testing technology dates back to 2000 (originally part of Webtrends Inc. and its Widemile acquisition), making it one of the oldest experimentation tools on the market. Accelerate Group acquired the platform in 2018 and runs it as an independent UK company. The platform covers A/B testing, multivariate testing, server-side testing, split URL testing, personalization, social proof, product recommendations, exit intent, onsite surveys, and retargeting. Unlike most competitors, all features are available to all customers with no feature tiers or paywalls. Pricing is based solely on annual session volume. A free tier exists for websites with fewer than 10,000 sessions per month. The company also offers fully managed CRO services with a dedicated consultant, alongside the self-service SaaS option. Webtrends Optimize earned B Corp certification with an impact score of 93.7 (the median is 50.9), making it the first CRO platform to achieve this. The tool was rated highest for Testing on G2, with a 4.8 out of 5 rating. Customers include Microsoft, RS Components, Bupa, Qantas, Halfords, and Europcar. Integrations cover GA4, Adobe Analytics, Snowflake, BigQuery, Contentsquare, and Shopify. KEY FEATURES: - A/B, multivariate, server-side, and split URL testing - All features included on all plans with no tiers or paywalls - Free tier for sites under 10,000 sessions per month - Fully managed CRO service option with dedicated consultant - Integrations with GA4, Adobe Analytics, Snowflake, and BigQuery