Varify.io

German A/B testing platform for web optimization with flat-rate pricing and no traffic limits.

📍 Germany 🇩🇪, Grünwald

🏛️ Majority EU-owned

Experimentation & Feature Flags

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Product overview

Varify.io is a German A/B testing platform built for web optimization, based near Munich in Grünwald. Marketing and CRO teams use it to run A/B tests, split URL tests, and personalization campaigns on websites and online stores using a visual drag-and-drop editor or a code editor for CSS and JavaScript changes. The tool positions itself as a replacement for Google Optimize, which was discontinued in 2023. The platform works with single-page applications (React, Vue, Angular) and includes targeting by URL patterns, CSS selectors, devices, browsers, and geographic location. Reporting connects to Google BigQuery for raw data access and in-app analytics. A "100% targeting" feature lets teams deploy winning variants to all visitors without involving developers. Founded in 2019 by Steffen Schulz and Thomas B. Kraus, the company has around 20 employees and remains independent with no disclosed funding. Pricing follows a flat-rate model with no traffic limits: the Growth plan starts at 149 euros per month (annual billing) and the Pro plan at 249 euros per month. A 30-day free trial is included without requiring a credit card. Varify.io integrates with GA4, Matomo, Piwik Pro, Snowplow, etracker, Clarity, Hotjar, and Contentsquare. Servers are hosted in Frankfurt, Germany. The tool operates without cookies and does not process personal data. KEY FEATURES: - A/B and split URL testing with visual and code editors - Flat-rate pricing with unlimited traffic and experiments - SPA support for React, Vue, and Angular - BigQuery integration for raw experiment data - Cookieless operation with no personal data processing