Omniconvert

Product overview

Omniconvert is a Romanian CRO and customer analytics company based in Bucharest, offering three products: Explore (A/B testing and personalization), Reveal (customer value analytics), and Pulse (NPS surveys). For experimentation, Explore is the core product. It handles A/B testing, A/B/n testing, split URL testing, web personalization with dynamic content, overlays with exit-intent triggers, and onsite surveys with branching logic. The platform includes advanced segmentation with over 40 parameters covering behavior, geolocation, traffic source, device type, RFM score, and CRM data. It supports both frequentist and Bayesian statistics. A stacked testing feature automatically promotes winning variants as the new control. The visual editor and code editor work across desktop, mobile, and tablet. Founded in 2013 (originally as Marketizator, rebranded to Omniconvert in 2016), the company has around 34 employees and received approximately $1.2 million in funding from Catalyst Romania and 3TS Capital Partners. Customers include Decathlon, Samsung, Orange, and Avon. The Reveal product adds RFM segmentation, customer lifetime value tracking, and churn detection, which complements experimentation by identifying high-value customer segments to prioritize in tests. Explore offers a free plan for up to 50,000 tested users per month, with paid plans scaling by traffic volume. KEY FEATURES: - A/B, A/B/n, and split URL testing with visual and code editors - Advanced segmentation with 40+ targeting parameters - Web personalization and exit-intent overlays - Customer value analytics (RFM, CLV, churn) via the Reveal product - Free plan for up to 50,000 tested users per month

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